Welcome to the Fresh Generation Foods Family

Jake and I delivering fresh produce boxes

Welcome to the Fresh Generation Foods Family. We are happy to have you. 

You trust us to provide your family with the finest fruits and vegetables available, and we take great pride in delivering that promise. Now that you are a part of our family, we’d like to introduce ourselves and share with you our story. 

Fresh Generation Foods is owned and operated by me, Haley Boyajian, and my brother, Jake Boyajian. We were born and raised in Half Moon Bay and we are passionate about connecting our community with high-quality foods. 


Jake and I grew up surrounded by a family dedicated to providing superior produce to the bay area. Our grandfather started in the produce industry in the 1940’s and our dad joined him in the 1970’s. Currently, our dad operates a 25,000 square foot warehouse where farm-fresh fruits and vegetables are delivered daily.

Jake and I graduated from Half Moon Bay High School. I was in the class of 2014 and Jake was in the class of 2016. I went on to receive a degree in Agricultural Communication from Cal Poly San Luis Obispo and Jake received a degree in Business Administration from Chico State. Although we took different paths, our common goal was always to be involved in agriculture.  

My dad and grandpa at the South San Francisco Produce Terminal

Fresh Generation Foods was started in 2020 as a way to help our community at the beginning of the pandemic. During that time, fresh fruits and vegetables were difficult to find in our local stores, so we identified this as a way to help our community by delivering the finest fruits and vegetables to their doors. As time went on, we realized how much we truly enjoy what we do and how much our customers love the product we provide. 

Our number one focus is quality. Your expectations for the foods that you and your family enjoy should be high. We are here to meet those expectations. 


When we first began offering grocery products in addition to fruit and vegetable boxes, we knew that we wanted to source from our local community. We have so much talent at our fingertips and so many people that have truly perfected their craft. All of the grocery items on our website are locally made by members of the community. Everything is always fresh, delicious and made using the highest quality ingredients available. This is a great way we have been able to connect with members of the community and support other local businesses. 

As we move forward and grow, I look forward to sharing more information about our local artisans, farmers, and community members that make up the Fresh Generation Foods Family. I will share recipes that my family loves, and I hope you can share some with us as well. Good food and family is the cornerstone of a happy life and Fresh Generation Foods is grateful to be able to help with both.

    Your Cart
    Your cart is emptyReturn to Shop